Posts Tagged ‘press release services’


Eyes on You event promotion draws crowds

Eyes on You Media has been flat out lately with event promotion. Following the wonderful success of Inquisitve Minds with Sir Michael Parkinson, Linda and Jane have continued to create imaginative angles for their media contacts, drawing attention to a series of concerts.

Event promotion involves a range of strategies. Adding the event to media listings, placing ads strategically, and distributing posters and fliers to target demographics are obvious ones. But we find that what really gets results is grabbing the media’s imagination with creative press release services.

Linda has added this essential ingredient to the promotion of fresh talent Mahmood Khan, American funk musician with a growing following in the US as well as Pakistan and India.

Mahmood was thrilled by the crowds attending his concert at the Sydney Opera House after Linda’s publicity services achieved coverage in four SBS programmes and several regional papers.

Mahmood has worked with Chucki Booker, producer for Lionel Richie and Janet Jackson, and Damon Thomas, who produced Justin Timberlake and Jordan Sparks. He now has a concert lined up at the Royal Albert Hall in London, and Linda is beavering away at promoting this exciting event.

Linda is also working with Perth new wave band Luna Parade, Triple J award winners, whose talent is likely to get them publicity in the Eastern States before too long.

The band is already known locally, but has big ambitions to achieve enough publicity in Australia and then the UK to land a record contract. We will keep you informed on their progress.

Meanwhile, Jane has been busy promoting concerts and performances in her other life as publicist for Perth’s St George’s Cathedral, achieving photo features in the West Australian, the Western Suburbs Weekly and the Guardian Express.

The first in the Cathedral’s concert series – Bach’s Mass in B Minor, scheduled for this coming Friday – has seen tickets selling fast, and the Cathedral expects to welcome a full house of 500.

The combination of West Australian Ballet and world-class musicians presenting Mozart’s Requiem on 7 and 8 April has already received some fabulous publicity, and the Cathedral is expecting to fill all the pews on both nights for this amazing event too.

If you have an event that needs promotion and publicity, contact us using the form below. Our next post will provide a rundown on the authors we are currently assisting with manuscript assessments, editing, ghost-writing and book marketing.

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How our public relations services are winning attention for our clients

The New Year is a time for review, and we’re delighted by the success Eyes on You Media’s PR services have achieved in just a few months thanks to Linda’s publicity skills.

As we were establishing the business for its official launch in September, Linda was beavering away with Conscious Living Magazine and Expo.

While producing the glossy magazine with one hand, she promoted the expo with the other, with publicity achieved in local newspapers, ABC 720 plus independent radio stations, and Channel 10. She also liaised with sponsor, the West Australian, regarding editorial coverage.

Linda also achieved great things for UK ‘intuitive’ and international celebrity, David Wells. The star of the TV series, Most Haunted, now devotes his time to running workshops and publishing books on the paranormal.

Linda took responsibility for national publicity during his tour of Australia, with excellent results. Coverage included a slot on Mornings with Kerri-Anne, editorial in several community and independent newspapers, airtime on metro and community radio stations, Sydney independent radio, a video clip on the Perth Now news site, and broadcasts on ABC radio in Western Australia.

Next came the Yum in My Tum children’s food festival, sponsored by businesses Australia-wide and event hosts Whiteman Park, and supported by Tana Ramsay (wife of Gordon), Tobie Puttock and Maggie Beer.

Linda achieved a feature in the West Australian, radio slots on ABC 720 radio with Geraldine Mellett and 92.9′s prime time breakfast programme, and coverage by Channel 10, community newspapers and independent radio.

And finally, author and tassologist Roxy O’Reilly brought us her new book, Lady in the Cup due to be published early this year. As well as editing the book, Eyes on You Media has already won Roxy slots on Channel 10′s 9am with David and Kim, Sydney independent radio and ABC radio in Western Australia.

We will be organising her media tour when the book is published.


Why our publicity services work

Getting publicity usually means persuading the media to run a story about you. The key skills required to make this happen are embedded in that sentence:

persuading A publicist needs to know how to angle your message in a way that will appeal to the specific media so they see the value in the story for their audience.
the media Talking the same language as editors and producers, and appreciating their objectives, are vital if the media are to sit up and take your story seriously.
to run a story It’s all in the message, which needs to be turned into a good story and put together with images for maximum impact.
about you The media want a story with an edge – not a fluffy promotional piece – so your publicist needs to know how to create a newsworthy story that still manages to throw limelight onto you.

These are all skills that are ingrained in every professional and experienced journalist. And this is why we believe Eyes on You Media has an edge when it comes to getting publicity for our clients.

As a former magazine editor, Jane’s work as publicist for PublicityShip achieved an average of 2 print stories per press release for her clients. Linda’s expertise lies in broadcast media, where she has achieved phenomenal success. Here’s the latest testimonial she received for her work with medium and UK TV personality, David Wells:

Many thanks for your work on the Australian tour for David Wells from the hit series Most Haunted, shown in Australia on Foxtel. It was a pleasure to work with you. We found you to be very professional and organised, always going that extra mile to assist us. The interviews you organised were aimed exactly at the market we requested and we found all the presenters and associated people very likable and professional. We would have no hesitations in working with you again.
Johanna Garnett, JVG Events

You’ll find a selection of other testimonials in the Latest Feedback section of our blog, and on our site pages.