Publicity – media attention for you or your business

media campaigns : public appearances : media liaison

Story angles are vital when you want attention from the media. We tailor your messages to the media most likely to pick up your story and reach your audience.

Press releases or articles based on the agreed story angles are professionally researched and crafted ready for publication and distribution.

Images are just as crucial as words for getting attention. We offer an image sourcing service, with photo shoots arranged and directed as needed.

A target media contact list is developed for you or your business, researched and prioritised according to the audience you need to reach.

Speaking opportunities and media tours are researched, secured and organised.

Getting you noticed by your target media is a priority, so after first contact, we work with the media to refine your story angle to suit their current requirements, and coordinate coverage of your speaking events and appearances.

Recommendations for follow-up stories, messages and events are developed to build on the attention gained during your campaign.

Want to do it yourself?
For those who want to understand how to work with the media, we recommend Louise Pagonis for Media Coaching – particularly suited to New Zealand businesses.