Event promotion saw St George’s Cathedral packed to the rafters for the opening of its 2009 Concert Series and two extraordinary Easter performances.
The event promotion included some carefully angled press releases, bringing features in The West Australian, the Western Suburbs Weekly and West TV – worth a watch.
This coverage, combined with events listings, email-outs, three strategically placed ads, and fliers distributed through The Poster Girls, had the desired effect.
The first event – an amazing performance of Bach’s Mass in B minor with authentic baroque instruments – was described afterwards as “absolutely brilliant” by Mark Coughlan, music critic to The Australian.
On the other two nights, a unique collaboration between the Cathedral and West Australian Ballet was a promotional gift – a unique presentation of Mozart’s Requiem with the Ballet dancing in the Cathedral.
Once again the stunning gothic revival building was packed to the rafters, and the experience was so intense that some patrons were moved to tears.
Images of both performances can be viewed here in the Photo Gallery under Recent Shoots. These fabulous images are a useful resource for promotion of future events at the Cathedral.
Thanks to the quality of these extraordinary performances future audiences will also be boosted by returns and word of mouth.
If you need help with event promotion, contact us now:
