Thanks to effective and comprehensive publicity leading up to Inquisitive Minds with Sir Michael Parkinson, the event was a huge success, drawing a crowd of approximately 1700.
Parky clearly enjoyed the experience, which made it even more enjoyable for the appreciative audience. And all those who got to meet the man afterwards said the same thing – he really is a genuinely nice guy!
This event was not ‘advertised’ – apart from a few online listings – but was promoted through publicity, and promotion in the form of a competition to win tickets. So the only cost to the organiser promoting the event was a few complimentary tix!
Linda achieved:
- airtime every weekday for two weeks on 6PR with the promotion running across four primetime programmes,
- an exclusive TV interview on A Current Affair with Louise Momber,
- a promotion running every day for six days on the primetime show Botica’s Bunch, on 94.5,
- coverage on primetime ABC Radio for three days leading up to the event,
- editorial with a competition in 15 community newspapers and online,
- an article in Perth Now – the Sunday Times online newspaper,
- a spread in the West Australian’s 7 Days entertainment magazine.
While a story like this is like gold dust to a publicist, organising this kind of extensive and widespread publicity takes professionalism, personality, imagination, skill and hard graft.
The event’s success also opens the doors for other high-profile celebrities to become involved in the new Inquisitive Minds series.
Copyright in the image that appears with this blog post rests with Josh Alach, and was taken at the Inquisitive Minds event at Perth Convention Centre on 26 February.
Event organisers who want the headache of publicity and promotion taken out of their hands should contact us now:
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