Archive for the ‘Services’ Category


How our public relations services are winning attention for our clients

The New Year is a time for review, and we’re delighted by the success Eyes on You Media’s PR services have achieved in just a few months thanks to Linda’s publicity skills.

As we were establishing the business for its official launch in September, Linda was beavering away with Conscious Living Magazine and Expo.

While producing the glossy magazine with one hand, she promoted the expo with the other, with publicity achieved in local newspapers, ABC 720 plus independent radio stations, and Channel 10. She also liaised with sponsor, the West Australian, regarding editorial coverage.

Linda also achieved great things for UK ‘intuitive’ and international celebrity, David Wells. The star of the TV series, Most Haunted, now devotes his time to running workshops and publishing books on the paranormal.

Linda took responsibility for national publicity during his tour of Australia, with excellent results. Coverage included a slot on Mornings with Kerri-Anne, editorial in several community and independent newspapers, airtime on metro and community radio stations, Sydney independent radio, a video clip on the Perth Now news site, and broadcasts on ABC radio in Western Australia.

Next came the Yum in My Tum children’s food festival, sponsored by businesses Australia-wide and event hosts Whiteman Park, and supported by Tana Ramsay (wife of Gordon), Tobie Puttock and Maggie Beer.

Linda achieved a feature in the West Australian, radio slots on ABC 720 radio with Geraldine Mellett and 92.9′s prime time breakfast programme, and coverage by Channel 10, community newspapers and independent radio.

And finally, author and tassologist Roxy O’Reilly brought us her new book, Lady in the Cup due to be published early this year. As well as editing the book, Eyes on You Media has already won Roxy slots on Channel 10′s 9am with David and Kim, Sydney independent radio and ABC radio in Western Australia.

We will be organising her media tour when the book is published.


Why you need to blog

The case for blogging continues to grow. This article appeared recently:
Blogs Influence Consumer Purchases More Than Social Networks

Blogging does three things:

  1. Every time you publish a blog post, it’s the equivalent of publishing a new web page. Search engines love this. The more content you publish, the more the search spiders crawl your site, and the quicker you rise in the search rankings.
  2. The personal style of blogging helps to increase trust among your target audience, especially if you use your blog strategically to put across messages and information that people find useful.
  3. Blogs encourage back links – the more good content you publish, the more likely you are to get back links from other sites, which increases the authority of your site and encourages more referral traffic.

Blogging takes time and thought, but it’s time and thought well spent. You can get a self-managed blogsite from OM4Business with online support. If you need help thinking through your strategy and writing your blog posts, get in touch with us:

(required)
 
(required)
 
(required)
 
 
(required)
 
 

Why our publicity services work

Getting publicity usually means persuading the media to run a story about you. The key skills required to make this happen are embedded in that sentence:

persuading A publicist needs to know how to angle your message in a way that will appeal to the specific media so they see the value in the story for their audience.
the media Talking the same language as editors and producers, and appreciating their objectives, are vital if the media are to sit up and take your story seriously.
to run a story It’s all in the message, which needs to be turned into a good story and put together with images for maximum impact.
about you The media want a story with an edge – not a fluffy promotional piece – so your publicist needs to know how to create a newsworthy story that still manages to throw limelight onto you.

These are all skills that are ingrained in every professional and experienced journalist. And this is why we believe Eyes on You Media has an edge when it comes to getting publicity for our clients.

As a former magazine editor, Jane’s work as publicist for PublicityShip achieved an average of 2 print stories per press release for her clients. Linda’s expertise lies in broadcast media, where she has achieved phenomenal success. Here’s the latest testimonial she received for her work with medium and UK TV personality, David Wells:

Many thanks for your work on the Australian tour for David Wells from the hit series Most Haunted, shown in Australia on Foxtel. It was a pleasure to work with you. We found you to be very professional and organised, always going that extra mile to assist us. The interviews you organised were aimed exactly at the market we requested and we found all the presenters and associated people very likable and professional. We would have no hesitations in working with you again.
Johanna Garnett, JVG Events

You’ll find a selection of other testimonials in the Latest Feedback section of our blog, and on our site pages.


Web development trends and best practice

Businesses wanting to understand more about web development and design, take note of Edge of the Web – a conference initiated by the Australian Web Industry Association taking place on 6 and 7 November.

Edge of the Web took its name partly from the conference location – the ‘edge of the world’, aka Perth, Western Australia.

It’s mainly, of course, a sign that this conference intends to push boundaries to take the potential of the web into new territory.

The programme has been designed for both the web industry and businesses in general wanting to understand how the web can transform business practice. It concludes with the WA Web Awards.

I’m promoting it here because I happen to know one of the organisers – Kay Smoljak of Clever Starfish, an intelligent web development business that manages to produce sites that are not only highly functional, but also look good and reflect the clients’ brands. This and the impressive line-up of speakers tells me it’s a conference worth taking seriously.

Incidentally, clients who come to us for a site will get the chance to benefit from a combination of Clever Starfish’s design and development expertise, combined with Eyes on You Media specialised content writing and online marketing services.

Contact us to find out more.


Finding a ghostwriter or editor

Choosing the right editor or ghostwriter is vital, and you – as the author and owner of your manuscript – need to feel comfortable about your decision.

Many authors spend years researching, writing and refining their books. When it comes to placing a manuscript in the hands of a stranger, it can be hard to let go or to trust that it will be treated appropriately and sensitively.

As ghostwriters and editors ourselves, we understand this because we’ve worked with authors over many years on many kinds of books.

Manuscript assessment
When you look for an editor or ghostwriter, you need to first have your proposal or manuscript assessed by a reputable professional who will give you honest feedback on the writing or editing required to make your book commercially viable – in their opinion.

The ghostwriter or editor may have enough experience to be able to do this for you – or you may need to go to someone who specialises in manuscript assessment.

This is a service we offer our clients before they book our ghostwriting or editing services, because we don’t believe in wasting anyone’s time.

Bear in mind, that no one can guarantee take-up by a publisher, but you can get lots of good advice and useful help.

The difference between editing and ghostwriting
Editing takes many forms, and can vary from crossing the ‘i’s and dotting the ‘t’s to a full rewrite.

Ghostwriting is slightly different from editing. This is for people who want a professional writer to put their story into words for them right from the start.

For extensive editing and ghostwriting, you need someone who listens carefully to what you are communicating, pays close attention to the message, style and nuances of your text, and has the patience to work alongside you without imposing their own style on your book.

I was delighted to receive this endorsement from historian, Jenny Gregory, after working on her manuscript over many months:

“I appreciated your professional approach to the editing of my book, City of Light: a history of Perth since the 1950s. Your editorial work was of a high standard and most importantly, it was a pleasure to work with you!”
Jenny Gregory, Author & Historian

Our page on Self Publishinglists the services we provide. Feel free to contact us to discuss your book.


Writing information and tips

We have just added a link to Elizabeth Bezant’s online writing school, Writing to Inspire, for aspiring or struggling authors who need inspiration and guidance.

Elizabeth isn’t just talented and highly skilled, but also warm and approachable. We recommend her.


How we have developed our services

Linda and I have developed a comprehensive range of services over a period of time.

These are rooted in our own experience in publishing, journalism, publicity, marketing and web development.

We also have a hand-picked a team, including graphic designers and events organisers.

When you deal with Eyes on You Media, Linda and I will personally oversee the services we provide, delegating to our team as appropriate.

So you can be sure of a personal, flexible and customised service.

We are also continually open to growth and change, so as our services develop, we will keep you informed in this Blog.

If you would like to find out more about how our services can fit your needs, please give us a call or contact us by filling out the form below:

(required)
 
(required)
 
(required)
 
 
(required)