Getting publicity usually means persuading the media to run a story about you. The key skills required to make this happen are embedded in that sentence:
persuading A publicist needs to know how to angle your message in a way that will appeal to the specific media so they see the value in the story for their audience.
the media Talking the same language as editors and producers, and appreciating their objectives, are vital if the media are to sit up and take your story seriously.
to run a story It’s all in the message, which needs to be turned into a good story and put together with images for maximum impact.
about you The media want a story with an edge – not a fluffy promotional piece – so your publicist needs to know how to create a newsworthy story that still manages to throw limelight onto you.
These are all skills that are ingrained in every professional and experienced journalist. And this is why we believe Eyes on You Media has an edge when it comes to getting publicity for our clients.
As a former magazine editor, Jane’s work as publicist for PublicityShip achieved an average of 2 print stories per press release for her clients. Linda’s expertise lies in broadcast media, where she has achieved phenomenal success. Here’s the latest testimonial she received for her work with medium and UK TV personality, David Wells:
Many thanks for your work on the Australian tour for David Wells from the hit series Most Haunted, shown in Australia on Foxtel. It was a pleasure to work with you. We found you to be very professional and organised, always going that extra mile to assist us. The interviews you organised were aimed exactly at the market we requested and we found all the presenters and associated people very likable and professional. We would have no hesitations in working with you again.
Johanna Garnett, JVG Events
You’ll find a selection of other testimonials in the Latest Feedback section of our blog, and on our site pages.
I was delighted to receive this endorsement from historian, Jenny Gregory, after working on her manuscript over many months:
First are some comments from Jo Malone of